Bouclair’s Peter Goldberg: “Choosing to bring something into your home is about a feeling”
The home decor retail category has changed
considerably throughout the years. Once influenced by inspirational magazines,
leading them to go shop in physical stores, decoration enthusiasts are now
mostly taking their ideas from Pinterest, Instagram and a sea of decor and DIY
blogs, before being prompted to shop online, sometimes entirely foregoing the
traditional in-store retail experience to fill their decorating needs.
With this significant shift in consumer behaviour, retailers are forced to adapt their store offerings
in order to keep welcoming customers through their physical doors. But how
exactly do you keep acquiring new customers in existing locations in the
digital age? According to Canadian home decor retail chain Bouclair, it all
starts with a feeling. Says Peter Goldberg, the company’s President and CEO:
“Shopping for home decor is about more than practicality or price; choosing to
bring something into your home is about a feeling. Bouclair’s new concept store
at DIX30 captures that feeling perfectly.”
What he’s referring to is the freshly
renovated Bouclair store in Brossard’s popular Quartier DIX30, a gigantic hub
for just about everything shopping-related. Not just another store, the new
Bouclair flagship location was designed as a destination where people can do
more than just purchase items; they can be both entertained and inspired when
walking through its doors.
Offering a carefully crafted comforting
atmosphere, the store instantly envelops shoppers with its delicate perfume.
The music, the organic materials and the fully stocked shelves, full of
products designed by the brand’s in-house team of Montreal designers, all also
contribute in making Bouclair DIX30 a place where shoppers will love to linger.
There’s not hurrying in, grabbing just what you need and running out here. The
experience, much like the space, was completely renovated. Goldberg and his
team hit the nail right on the head - not only is it impossible to resist
picking favourites from their extensive selection of curtains, wall decor,
decorative pillows and furniture, the feeling the store carries lingers with
you long after the shopping bags have been emptied at home. It’s a feeling no
website, no matter how well developed, can give you.
Originally Posted by: Allperfect Stories
This is our daily need.. Happy to read this blog and about Bouclair,,,
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